What are the five domestic tourism segments?

What are the five domestic tourist segments?

DOMESTIC TOURISM MARKET SEGMENTATION

  • Segment 1 – Spontaneous budget explorers.
  • Segment 2 – New horizon family.
  • Segment 3 – High Life enthusiast.
  • Segment 4 – Seasoned leisure seeker.
  • Segment 5 – Well to do Mzanzi family.

What are the types of domestic tourism?

There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. Domestic tourism refers to activities of a visitor within their country of residence and outside of their home (e.g. a Brit visiting other parts of Britain).

What are the tourism segments?

There are four fundamental criteria for segmentation: geographic, demographic, psychographic and behavioral.

What is domestic segmentation?

It examines the reasons why tourists take a holiday, breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. …

Why the segmentation of domestic tourists is necessary?

Every tourist being different, the tourism industry possibly is not capable of satisfying every individual’s need. This is the foundation of segmenting the total market. It helps to understand specific demands of the consumers. It helps to allocate marketing expenses efficiently.

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What is domestic tourism growth strategy?

The National Tourism Sector Strategy (NTSS) of 2010, highlighted the importance and role of Domestic Tourism in developing and growing a sustainable and resilient tourism economy. … This strategy outlined the areas of focus to develop a sustainable domestic tourism market, addressing geographic spread and seasonality.

What are the five types of tourism?

Types of tourism:

  • Recreational tourism: Tourism is an often activity for recreational purpose. …
  • Environmental tourism: …
  • Historical tourism: …
  • Ethnic tourism: …
  • Cultural tourism: …
  • Adventure tourism: …
  • Health tourism: …
  • Religious tourism:

What is an example of domestic tourism?

Domestic tourism is travel within your own nation. For example, if a Canadian from Alberta decided to spend a few days at Niagara Falls, as you’re staying in your own country of residence, this is domestic or internal tourism.

What are the 4 types of tourism?

Broadly speaking, there are four major types of tourism namely: (i) international tourism, (ii) domestic tourism, (iii) long distance tourism, and (v) short distance tourism.

What is segmentation example?

Common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.

What are the four bases of segmentation?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

What are the key segments for destination?

Often, tourism and travel market segments are created by one, or a combination, of the following:

  • Age / life stage (e.g., millennial, retiree)
  • Motive.
  • Socioeconomic status.
  • Type of travel (e.g., business, leisure, extended stay)
  • Geography.
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Why is domestic tourism a key market segment for many destinations?

Domestic travel helps address seasonality within regions, while also dispersing tourists to less visited rural areas, which tend to be overlooked by foreign visitors.

What are domestic holidays?

A domestic holiday is a vacation spent in the same country; in British English this may also be called a staycation.

How many different business segments are benefitted by tourism?

Four distinct segments are identified based on the benefits sought, and these are profiled with respect to demographics, travel b…