Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. … Niche tourism, through image creation, helps destinations to differentiate their tourism products and compete in an increasingly competitive and cluttered tourism environment.
What is niche tourism example?
In tourism, a niche is a specialised corner of the tourism market. It’s usually based on visitors’ particular interests or needs. … Examples of niche tourism products include outdoor pursuits, nature-based tourism, cultural tours, screen tourism, and many other travel experiences.
Why is niche tourism popular?
Niche tourism is often promoted by national tourism strategies because it is seen as a more sustainable way of developing tourism: There are relatively low numbers of tourists. They are genuinely interested in seeing the destination as it is, rather than demanding changes to it such as more hotel facilities.
What are the characteristics of niche tourism?
Characteristics of Niche Tourists are:
- Motivated by a desire to engage in new or existing interests in a novel or familiar location.
- The opposite of mass tourism;
- Tourism has undertaken for a specific or distinct reason; and.
- Having emerged because of the desire to deliver a more sustainable tourism product.
What is traditional and niche tourism?
Traditional and Niche Tourism
The tour is decided and planned spontaneously as well as ahead of the date of travelling. The tour operators generally suggest famous places and there is comparatively less study done on the destination place. … The tourists may or may not care for local economics, culture, and environment.
What is niche tourism in India?
Work of Eco & Wildlife Tourism,MICE Tourism,Sustainable Tourism,Cruise Tourism,Golf Tourism,Polo Tourism,Medical Tourism,Wellness Tourism.
What are some niche markets in tourism today?
Examples of some popular niche tourism markets include:
- Agri-tourism: agriculturally-based activities that bring visitors to a farm.
- Eco-tourism: the unique ecology of an area – its flora and fauna – that bring in tourists.
What is niche area?
A niche is a place or position that’s particularly appropriate for someone or something, especially due to being very specific and different from others. … In ecology, niche refers to the position or function that an organism occupies within its environment among other species of plants and animals.
What is the difference between niche tourism and mass tourism?
Mass tourism (Vainikka, 2013) refers to the act of visiting a destination with large amounts of people at one time, while niche tourism (also referred to as “specialty tourism”) usually focuses on a specific concept or topic, that could be art, food, sports, or whatever else. …
What is niche targeting?
Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services to a small, specific and well-defined audience. Many organizations adopt this strategy to support an underserved population and reap the rewards of brand loyalty.
When did niche tourism start?
The term niche tourism is borrowed from economics and management where it emerged in the 1990s as niche marketing ( Robinson & Novelli, 2005 ).
Is cultural tourism a niche market?
At present, this field of tourism has become a global trend as transportation systems enable people to travel to other countries and continents within hours (Boniface, 2013). … Religion remains an important stimulus for people to travel, but other reasons have also come into play.
What is an example of niche marketing?
A niche market is a segment of a larger market that you can define through its unique needs, preferences, or identity. For example, vegan face wash is a niche market in the face wash market. No matter what market you look at, you can almost always refine this further and create a series of niche markets.